NEXT PLC - Email Marketing

My third year of University consisted of a placement which I undertook at Next PLC in Leicester as an online marketing designer.

Initially I was the only designer in the team and was required to work alongside agencies to design and build online marketing communications including email.

After the benefits of in-house design were realised, two more designers were taken on which enabled us to solely manage all external marketing objectives.

As well as Next newsletters, we were also responsible for marketing Brand Directory which is a branch of the company that focuses on only designer brands.