In the last couple of days two of my clients have signed off their new logos. This is quite exciting because now I can progress more rapidly with the rest of their branding and website designs!
1. Muddy Faces:
This is actually the second new logo for Muddy Faces. The first (which was widely preferred) provoked comments that implied the possibility offense being taken by certain ethnic minorities. The logo was by no means racist in any way, however, the decision was made to develop an alternative in order to completely wipe out the possibility of it being mistakenly interpreted.
2. Star Precision:
The client was very specific with this logo. The challenge of realising the exact image that was held in his mind was quite a challenging, but interesting process. The bold simplicity of this logo lends itself well to the engineering sector in which it will be used.