Archive for the ‘Inspiration’ Category

El Mariachi

Monday, February 2nd, 2009

Last week I invested in the book ‘Rebel Without a Crew’ by Robert Rodriguez and managed to work my way through it over the weekend. It was very inspiring.

For those of you who don’t know, Robert Rodriguez is a director/scriptwriter/producer/editor, in fact he knows how to perform almost all of the tasks required to produce a feature film. His book (which dates back to 1996), follows his rise to fame and is subtitled, “How a 23-year-old filmmaker with $7,000 became a Hollywood player”.

After speaking with a friend about my video project over the Christmas holidays, he recommended that I check Rodriguez out, as in his first film, he performed all of the roles which you would usually employ a crew to perform; just as I will be doing. (Except the script writing, of course). This book, which follows diary entries throughout Rodriguez’s rollercoaster ride into Hollywood tells all the secrets that a young filmmaker might need to know.

The film is El Mariachi, and is about a young musician in Mexico who accidentally finds himself caught up in the middle of a gang war, through no fault of his own. It was shot in a small Mexican town (the hometown of the lead actor) on a budget of $7,000, and was originally intended for the Spanish straight-to-video market. Rodriguez wanted to practice his film making with a full length movie while making some money at the same time. His idea was to produce this first film, make a profit and then invest the cash into a second film, which would cost more and be even better. And then make a final third movie which would hopefully be good enough for him to get noticed by Hollywood.

However, with his raw talent, along with a bit of luck and a lot of dedication, El Mariachi was picked up by Hollywood agents and he was subsequently propelled to fame without the film ever making it into Spanish video stores, and before his second and third films being made. (He later did make these other two Mariachi films, titled Desperado, and Once Upon a Time in Mexico).

The book is an inspiration for anyone wanting to get into film making. It is very simple, to the point, and Rodriguez lets the reader into all of his secrets for creating low-budget films. It is also quite humorous and manages to make the impossibilities of making a successful Hollywood movie quite possible.

I will be taking his advice and using it to my advantage during this project, and will hopefully be confident enough in the final outcome to submit it to competitions and short film festivals.

Fingers crossed!

Movie Poster

Movie Poster

Book Cover

Book Cover

Music/Visual Perfection

Tuesday, November 4th, 2008

Three very nice pieces of work which link visuals with music to form very original compositions.

MySpace Music filtering – Beaten to it!

Wednesday, October 22nd, 2008

The Digital Music Report 2008 (DMR2008) states that:

“There are more than 1.2 million rock acts and 1.7 million R&B acts alone clamouring for attention on MySpace. This overwhelming number of new bands and music available to consumers also highlights one of the key roles for record companies in the digital space. The need for filtering, selection, marketing and recommendation is greater than ever.”

So I think, ‘Great!’ let’s make an application, or even better a website that taps into that problem and utilises it to make discovering new music easy. No one has the time these days to be searching around with no clear direction. We want things quick and easy, no fuss. Then I remember that MySpace has just launched a new music player, and come to agreements with three of the top labels to promote their music by letting users create playlists (similar to LastFM I think), and purchase tracks too.

My head is still spinning with crazy ideas of what my new website could do, pull band information, categorise them, pick up on influences and keywords, link through to the music player, and have easy ‘Add as friend’ buttons. But as a Facebook user, I am a little out of touch with all the new features that MySpace are implementing, and due to my inner celebrations about how I’ve finally landed on something that could possibly be a solid project, I totally overlook the glaringly obvious ‘Filter Results’ box on the Search page. Damn.

Is there still something that they aren’t doing quite as well as they should be? I don’t know…

Back to square one.

“Internet is the new radio”

Monday, October 20th, 2008

Over the weekend I read a very interesting transcript of a presentation by a guy called Seth Godin on ‘The Future of the Music Business’. It was originally delivered to representatives of the record industry to try and open their eyes to a new way of marketing to consumers; ‘Tribal Marketing’.

The presentation is witty, relevant, and has some very intelligent suggestions that I would be tempted to agree with.

This ‘Tribal Marketing’ that he is talking about is a way of marketing to niches, rather than the masses, and getting people to talk to each other and talk back to the record industry, and trying to get the record industry to listen rather than just ’shout’ things at people…because people won’t listen anymore.

People like to have something in return, they like acknowledgement. One very true point that Seth makes is that if he asked the representatives that he is talking to, to name 50, 000 of their best customers, they couldn’t do it. He suggests that the industry should give something back, or even better, that the artist should give something back. If I own every single Radiohead album, or Cure album, and I’ve been to their concerts and supported them for years then I want Thom York or Robert Smith to say “thanks mate, I really appreciate it”, because then I feel involved, I feel a part of that ‘tribe’ and I’ll probably be willing to pay for that persons music even if I can get it for free, because I feel like they deserve it.

Nowadays there are so many avenues for promoting music, and in turn a fair few ways of listening to it, they should be being used to culture these ‘tribes’. If I’m in a tribe, and I’m loyal to an artist, then why not treat me for it? If my favourite band is working on an album and they finish a few tracks then what’s wrong with them saying “Hey! You’re a good fan, what do you think of this?”…and releasing me a mastertone for my mobile or something similar of one of their new tracks? Now that isn’t a full song, it’s just a ringtone version, but I can still get a feel for the track and maybe I’ll give my feedback to the artist, and maybe it’ll be useful, but most importantly I’ll feel valued and I’ll be anticipating the full release even more, and I’ll most likely buy the album the minute it hist the shelves…

Finally, just to relate back to my title of ‘Internet is the new radio’, Seth makes the point that in the past all that record labels did was fight for radio airtime, the top 40 was what mattered because that’s where all the money was generated. This is not the case anymore, no one cares about the top 40 (and the majority of the top 40 sales are digital anyway, i.e. from the Internet), so the industry needs to use the Internet as a way of reaching the people that need to be reached. You have INFINITE airtime, you don’t have to fight anyone for it anymore, so why not use it to develop and culture your tribes? You shouldn’t be restricting the music that people hear, you should be using the net to let the people that matter hear as much music as possible, so they can tell people about how great it is and your tribe can grow and grow.

Inspirational Video

Thursday, October 16th, 2008

Just found this video on the net and thought it was a brilliant idea and very well executed.

678 footage files required to render this composition are missing.

Hope you enjoy it as much as I did.