The future of music was being discussed only this Thursday by leading figures of the digital world at the ETRE08 conference in Stockholm. In this short article published on the DigitalArts website on Friday, Mikael Ricknäs reports that Ian Henderson, vice president, EMEA Digital Music Development at Sony BMG Music Entertainment, sees three major trends emerging in the next year or two.
‘Two of them are à la carte downloads in a non-copy protected form and selling music bundled in with other products (including Nokia and Sony Ericsson handsets, broadband or mobile access packages). “The consumer pays for a device or a telco tariff, and the music is bundled in,” [...]
The last trend is free for the user ad-supported music. “MySpace has an element of that, and there is a fantastic company right here in Stockholm called Spotify, which I think is going to be a leader in this space,” said Henderson’
It was also suggested that the record companies will have to adapt to the changing environment, but that they will never be lost, there will always be a need for them at the core of making artists huge stars and propelling them along with the cash and expertise needed to sell a lot music.
Read the article here http://www.digitalartsonline.co.uk/news/index.cfm?email&NewsID=11590
Tags: DigitalArts, ETRE08, stockholm

Nice writing style. Looking forward to reading more from you.
Chris Moran